WellAway · Expat and student health insurance, worldwide
How WellAway got 3.2× the Google clicks from new customers
WellAway sells international health insurance to expats and students. We ran its SEO until June 2026. Clicks from searches that don't name the brand grew 3.2×, and kept rising after we handed over.
- Services
- SEO
- Market
- Expats and students worldwide
- Measured with
- Google Search Console
- Period
- August 2025 to October 2026; our work ended June 2026
The challenge
WellAway sells international health insurance plans for expats and students. Almost nine in ten of its search clicks came from people already searching for the brand. For the questions buyers ask before they pick an insurer, it sat on page three.
What we did
- Mapped, the questions expats and students ask before they choose a plan.
- Built, and fixed the pages that answer them, so Google could rank them.
- Handed over, in June 2026 with the pages still climbing.
The results
- Clicks a quarter, searches that don't name WellAway3.2×
- Average position for those searches (lower is better)~25 → ~8
- The same clicks, Aug to Oct 2026, after the handover4×
- All clicks from Google search, Aug to Oct 2025 against Aug to Oct 2026+100%
From WellAway's Google Search Console, pulled 11 November 2026, by quarter from August to October 2025. Searches that include "wellaway" are left out of the main figures. Our work ended in June 2026, so May to July 2026 is the last quarter we count as ours; the figures after it show what happened next.
