Our media buyer waits weeks for new creative.
New variants every week, briefed from your data.
Ad creative & landing page testing in Singapore: Know which ad to trust before you scale it.
For teams that run their own ads: new hooks, statics, video and landing pages every week, with a readout of what sold.
- ★★★★★5.0 on Google from 13 reviews
Winner
AI creative for
Clients
Our work
Real campaigns, real clients.
Creative we made and tested for brands across Singapore and Southeast Asia.
Meijian 梅見Creator campaign. One bottle, five settings, five creators. AI creative in 11 languagesCanva, GCash, Musinsa, Swisse, Vaseline, UME. One production engine. Health & wellness clinicsUGC that sounds like a friend's recommendation. 
R&B TeaSuper Zestea launch: creators plus in-store content. 
The Seletar MallAlways-on TikTok, from Christmas to bubble tea. 
Yan's DiningMid-Autumn creator campaign. 
SOLO RistoranteMenu and brand photography. 
Singapore F&BShort-form stories for independent restaurants and bakeries.
A test week
What one week of testing looks like.
Your team runs the ads. We keep the creative and pages coming, and say what sold.
- MonReadLast week's results and the account
- TueBriefNew hooks, from what sold
- WedMakeAds and a matching page
- FriShipThe test set, ready to launch
- MonReadoutWhat sold, and the next set
The problem
Why good ad accounts stall.
Three patterns we find in most accounts, and what we change.
Every test lands on the same generic page.
A matching landing page for each angle.
We make ads, but nobody knows why the winner won.
A weekly readout and a learnings library you keep.
What's included
What you get every week.
Built to be tested in sets, not admired one at a time.
- Hooks and angles. Briefs built from your account's results, not our taste.
- Statics and animated ads. Variants in every size your placements need.
- Short video and AI creative. UGC-style, creator-style and AI-produced ads in 11 languages.
- Landing page variants. Designed and built by us, on your site or hosted for you.
- Test plans and readouts. What to run, what it said, what to run next.
- A learnings library. Every winning and losing hook, documented and yours to keep.
How it works
How a test cycle works.
Your team keeps the accounts. We keep the creative and pages coming, and tell you what worked.
Read your account
We study what has already worked and where the creative is tired.
Ship a test set
New hooks, formats and a matching page, ready for your team to launch.
Read and repeat
Each week the readout says what sold, and the next set builds on it.
Every week, the next set builds on the last readout.
What we check first.
Where money leaks after the click. We run the check live on your strategy call.
For lead-generation and Shopping accounts spending S$4,000 a month or more on Google or Meta, or S$3,000 on TikTok.
Tracking
- Conversions firing, pixel and CAPI de-duplicated
- Event match quality
- CRM outcomes sent back to the platforms
- Click IDs and UTMs captured
Creative
- Distinct angles live
- Hook and thumb-stop rates
- Fatigue and frequency
- Last month's winner documented
Landing page
- Message matches the ad
- Mobile speed
- Form friction
- Proof above the fold
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
Vance Yeo, COO, Red Crowns Senior Living
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
LHM Hotels, Google review
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
Milieu Insight, Google review
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Google review
FAQ
Creative & Landing Page Testing: questions, answered.
Anything else, ask us on the call or on WhatsApp.
What is creative testing?
Running several versions of an ad (different hooks, formats and offers) side by side, then moving budget to the one that brings the most leads or sales. We make the versions, you launch them, and we report what won.
Do you use AI to make ads?
Yes, where it makes the work faster or better. We were Singapore's first TikTok Symphony vendor and have produced AI creative in 11 languages. Real shoots and creator content are used where they perform better.
How many variants do we get each week?
It depends on your spend and how many placements you run. We agree the volume in your plan so there is always enough to test.
Can you build landing pages on our website?
Yes. We design and build them on your existing site, or host them for you if your web team is busy.
Who runs the ads?
Your team does. If you'd rather we run them too, see Performance Advertising.
Is there a minimum ad spend?
Essentials starts at S$3,000 a month on one platform. With more than one, we recommend at least S$4,000 a month on Google or Meta and S$3,000 on TikTok. Below S$3,000, an account rarely gets enough conversions for the platform to learn which buyers to find.
Find out which of your ads to trust.
A 30-minute call. We review your current creative and pages and suggest the first test set.
Fixed monthly fee. Every account stays in your name.