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Khepri Digital
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Paid advertising agency in Singapore: The ad platforms pick your buyers now.

Google, Meta and TikTok have handed targeting to their own AI, and each learns from what you feed it: your pages, your creative and which leads bought. We build all three, and run every channel on one set of tracking.

Book a strategy callHow we work
  • ★★★★★5.0 on Google from 13 reviews
  • Google Partner
  • Meta Business Partner
  • Claude Partner Network
  • Clutch: Top SEO Company, Singapore 2026
Weekly readoutCost per lead by ad, this week. Illustrative.
  • Google SearchBrand and service termsS$41Keep
  • Meta · Hook CProof-led staticS$19Scale
  • Meta · Hook AOffer-led videoS$74Pause
  • TikTokCreator-style videoS$33Keep

AI creative for

  • L'Oréal
  • P&G
  • Canva
  • Shopee
  • GCash
  • Telstra
  • Swisse

Clients

  • The Ritz-Carlton
  • Raffles
  • Suntory
  • KOSÉ
  • Milieu Insight
  • Red Crowns Senior Living
  • The Warehouse Hotel
Results

What paid ads did for our clients.

Live account data, with the period each number covers.

May to July 2026. From the Google Ads account, pulled 19 October 2026; screenshot in the case study.

The Legian Seminyak, an LHM hotelHotel, Bali

11.8×Booking value per ad dollar on Google, across 48 bookings

Performance Max and brand search across Australia and Singapore, including The Club villas, judged on booking value, not clicks.

Read the case study
Bookings
48 in three months
Brand search, Australia
40 bookings at 5.9×
February to October 2026
4.5× across all campaigns
Search Console
Top-10 queries 882 → 2,404

2024 against January to October 2025. From the Meta Ads account.

Red Crowns Senior LivingSenior care, Singapore

S$12.64Cost per WhatsApp or Messenger chat on Meta, across 2,474 chats; S$65.10 in 2024

We moved the campaigns to messaging, so an enquiry starts as a conversation on WhatsApp or Messenger instead of a form.

Read the case study
Chats
2,474 in 2025, against 250 in 2024
The change
Objective moved to messaging
Google cost per lead
S$20.25 → S$4.31
Leads a month
200 → 300+ (COO review)
Choosing a channel

Google, Meta or TikTok: which buyer each one reaches.

Most clients run two or three. This is where we start.

TopicGoogleMetaTikTok
Your buyerSearching for you nowNot searching yet; scrollingDiscovering by watching
What the platform readsYour pages and conversion valuesThe ad itselfNative video and purchases
A good first testBrand and top service searchesThree distinct concepts, messaging objectiveCreator-style video with Spark Ads
Recommended spend with two or more platformsS$4,000 a monthS$4,000 a monthS$3,000 a month
Our proofThe Legian: 11.8× booking value, May to July 2026, 48 bookingsRed Crowns: S$12.64 per chat, Jan to Oct 2025, 2,474 chatsClient work on the TikTok Ads page
Why it works now

Three algorithms, three things they read.

Settings matter less every year. The inputs matter more.

Google reads your pages.

We build a page for each buying search and send clean conversion values.

Meta reads your creative.

We ship genuinely different concepts every week, not copies of one ad.

TikTok reads video and sales.

We feed it native video in volume, plus purchases through the Events API.

Channels

Pick a channel, or run all three.

One team and one set of tracking, so budget moves to whichever channel brings buyers.

  • Google Ads & SEM. Search, Performance Max, Shopping and YouTube. More
  • Meta Ads. Facebook and Instagram ads that find buyers. More
  • TikTok Ads. Symphony creative, Spark Ads, Smart+ and TikTok Shop. More
  • Landing pages. A page for each campaign that proves what the ad promised.
  • Server-side tracking. GA4, Meta Conversions API and server-side GTM, so the platforms learn from real sales.
  • Lead follow-up. WhatsApp replies and CRM routing, set up with your team.
How it works

How we run your ads.

The same engine as every Khepri engagement.

  1. Find the leak

    On the strategy call we show you where money escapes between the ad and the sale.

  2. Fix the path first

    Tracking, pages and lead follow-up come before new creative, so every test reads true.

  3. Read the sales, weekly

    Budget, creative and pages move toward what actually sold.

Each week, budget, creative and pages move toward what sold.

What we check first.

Where money leaks after the click. We run the check live on your strategy call.

For lead-generation and Shopping accounts spending S$4,000 a month or more on Google or Meta, or S$3,000 on TikTok.

Tracking

  • Conversions firing, pixel and CAPI de-duplicated
  • Event match quality
  • CRM outcomes sent back to the platforms
  • Click IDs and UTMs captured

Creative

  • Distinct angles live
  • Hook and thumb-stop rates
  • Fatigue and frequency
  • Last month's winner documented

Landing page

  • Message matches the ad
  • Mobile speed
  • Form friction
  • Proof above the fold

Speed-to-lead

  • Time to first reply
  • After-hours cover
  • Lead status fed back
Rated 5.0 from 13 Google reviews
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
★★★★★
Vance Yeo, COO, Red Crowns Senior Living
★★★★★
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
Arya Sudana
LHM Hotels, Google review
★★★★★
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
Tang Kritsana
Milieu Insight, Google review
★★★★★
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Porcelain Skin
Google review
Read all 13 reviews on Google
FAQ

Performance Advertising: questions, answered.

Anything else, ask us on the call or on WhatsApp.

Which ad platform is right for us?

It depends on how your buyers look for you. Google catches people already searching; Meta and TikTok reach people before they search. Most clients run two or three, and we move budget to whichever brings buyers.

Do algorithms like AI Max and Andromeda make agencies unnecessary?

They make settings less important and inputs more important. The platforms now choose audiences themselves, so results depend on the creative, pages and conversion data you give them. That's the work we do.

Do you manage Google, Meta and TikTok together?

Yes. One team runs all three with one set of tracking, so budget moves to whichever channel brings buyers that week.

Is there a minimum ad spend?

Essentials starts at S$3,000 a month on one platform. With more than one, we recommend at least S$4,000 a month on Google or Meta and S$3,000 on TikTok. Below S$3,000, an account rarely gets enough conversions for the platform to learn which buyers to find.

Do you charge a percentage of ad spend?

No. We charge a fixed monthly fee by tier, set by how much ad spend we manage, never a percentage of it. Prices are on our pricing page.

How long is the contract?

Three months minimum, then month to month, with one month's notice either way.

We have an in-house media buyer. Can you still help?

Yes. Our Creative & Landing Page Testing service supplies your team with new ads and pages every week while they keep running the accounts.

Works well with

Find out where your ad spend leaks.

A 30-minute call with a senior strategist. We look at your accounts, pages and tracking, and show you where leads are lost.

Book a strategy call
Fixed monthly fee. Every account stays in your name.
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