The Legian Seminyak · Hospitality, Bali
How The Legian Seminyak earned back 11.8× its Google Ads spend in bookings
Google Ads and SEO for The Legian Seminyak in Bali, including The Club villas: Performance Max and brand search across Australia and Singapore, measured on booking value, and a site that ranks for the searches guests make.
- Services
- Google Ads, SEO
- Campaigns
- Performance Max, brand search
- Markets
- Australia, Singapore
- Google Ads period
- May to July 2026
- SEO
- June to August 2025 against July to September 2026
The challenge
Guests from Australia and Singapore compare The Legian with the booking sites before they book, and until February 2026 the Google Ads account did not track booking value by campaign, so nobody could see which ads paid for themselves.
What we did
- Performance Max, across the Australian and Singapore markets.
- Brand search, so the hotel's own name converts at the lowest cost.
- Booking value, tracked back to each campaign, so budget follows bookings.
- Search rankings, pages built for the searches guests make, so more of them rank in Google's top 10.
The results
- Ad spend → booking valueIDR 44M → IDR 521M
- Queries in Google's top 10882 → 2,404
Google Ads, 1 May to 31 July 2026: four campaigns spent IDR 44M and returned IDR 521M in booking value, 11.8× blended. Brand search in Australia brought 40 of the 48 bookings, at 5.9×; Performance Max in Australia for The Club villas returned 32.8× on two bookings. Across every campaign from February to October 2026 the return was 4.5×. On search, queries ranking in Google's top 10 rose from 882 (June to August 2025) to 2,404 (July to September 2026), from Search Console.
