Meta's Andromeda chooses who sees each ad largely from the ad itself, so ten versions of one idea count as one. We ship genuinely different concepts every week, and send back which leads bought.
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Illustrative ad layout, with real client creative.
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Live account data, with the period each number covers.
2024 against January to October 2025. From the Meta Ads account.
Red Crowns Senior LivingSenior care, SingaporeS$12.64Cost per WhatsApp or Messenger chat on Meta, across 2,474 chats; S$65.10 in 2024
We moved the campaigns to messaging, so an enquiry starts as a conversation on WhatsApp or Messenger instead of a form.
Read the case studySample campaign launched May 2025. From the Meta Ads account, pulled 19 October 2026.
DecortéSkincare, SingaporeS$0.81Per sample request on Meta, 1,419 requests
A free-sample offer for the Liposome serum on Meta instant forms: one offer, one form, and a named contact behind every request.
Meta's Andromeda chooses which ads are considered from the ad itself, so only a genuinely different concept gives it a new way to find buyers. Two sets of statics we made for KOSÉ brands show the difference.
Statics made by Khepri for KOSÉ brands, shown as examples of format, not as test results.
Three patterns we find in most accounts, and what we change.
Lead outcomes from your CRM sent back, so Meta learns who buys.
New, genuinely different concepts every week.
Campaigns built around one clear offer and one page.
Facebook and Instagram, set up to learn from sales, not clicks.
Five steps, in order. Step five feeds step one.
Who buys, what worries them, and what makes them trust you.
Hooks, formats and proof, so Andromeda has real variety to choose from.
Landing page variants against WhatsApp: we test where good leads convert.
Every lead checked in your CRM: qualified, booked or junk.
Qualified and booked leads sent through the Conversions API.
Repeated every week, until Meta knows exactly who buys.
Where money leaks after the click. We run the check live on your strategy call.
For lead-generation and Shopping accounts spending S$4,000 a month or more on Google or Meta, or S$3,000 on TikTok.
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Anything else, ask us on the call or on WhatsApp.
Usually because Meta is optimising for form fills, not buyers. Sending real outcomes back through the Conversions API and your CRM teaches it who actually buys.
Andromeda is the system Meta uses to pick which ads to show each person, and it relies heavily on the creative itself. Ten versions of one idea count as one; ten different ideas give it ten ways to find buyers. So we brief distinct concepts every week.
Both run from one Meta campaign. We let the results decide where budget goes, by placement and format.
Every week. Fresh creative is the main lever on Meta, so new hooks and formats are tested continuously.
Essentials starts at S$3,000 a month on one platform. With more than one, we recommend at least S$4,000 a month on Google or Meta and S$3,000 on TikTok. Below S$3,000, an account rarely gets enough conversions for the platform to learn which buyers to find.
No. We charge a fixed monthly fee by tier, set by how much ad spend we manage, never a percentage of it. Prices are on our pricing page.
Three months minimum, then month to month, with one month's notice either way.
A 30-minute call. We look at your Meta account, creative and tracking.
Fixed monthly fee. Every account stays in your name.We use cookies for analytics. Ad click IDs are kept under legitimate interest (PDPA). Cookie policy
