Clinics, nursing homes and other licensed providers in Singapore can't use testimonials, star ratings, before-and-after photos or free offers. We build ads and pages that work within the Healthcare Services (Advertisement) Regulations, and count every enquiry they bring.
AI creative for
Clients
Live account data, with the period each number covers.
May to September 2026. From Search Console, pulled 19 October 2026.
+65%Organic search clicks a month, May to September 2026
We rebuilt organic search for a rehabilitation group after a drop in late 2025: clicks are up 65% in four months and still climbing.
From the Healthcare Services (Advertisement) Regulations 2021. We check every ad, page and post against them before it goes live.
| Topic | Not allowed | Allowed instead |
|---|---|---|
| Proof | Testimonials, reviews and star ratings | Registered qualifications, licensed services, facilities |
| Images | Before-and-after photos | Real photography of your premises and team |
| Claims | "Best", "leading", "No. 1", guarantees | Factual descriptions you can substantiate |
| Offers | Free consultations, discounts, packages | A plain "Book a consultation", fee stated |
Three problems we find with most licensed providers, and what we change.
Copy rewritten around Google's healthcare policy and the HCSA rules until it runs.
Qualifications, licensed services, facilities and real photography.
Forms, calls, SMS and WhatsApp, each one tracked.
The same channels as any business, built for the rules.
Rules first, so nothing has to be pulled later.
Your licence, services and what the regulations allow you to say.
Ads, pages and content made from facts, qualifications and real photography.
Each route tracked to its campaign, so budget follows real enquiries.
Every month: approvals, enquiries by route, and what changes next.
Where money leaks after the click. We run the check live on your strategy call.
For licensed providers spending S$4,000 a month or more on Google or Meta.
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Anything else, ask us on the call or on WhatsApp.
Yes. Every ad, page, post and chatbot answer we make for a licensed provider is checked against the Healthcare Services (Advertisement) Regulations 2021 before it goes live: no testimonials or ratings, no before-and-after images, no superlatives and no free offers. We aren't lawyers; where a point is unclear, we ask you to confirm it with MOH or your legal adviser.
Not as a licensed provider: reproducing reviews or ratings on your site, ads or social media counts as a testimonial. Reviews that people leave on Google itself are fine.
The regulations treat free offers, discounts and packages as inducements. A plain "Book a consultation" with the fee stated works instead.
Yes, including Phoenix Rehab Group, where organic search clicks rose 65% from May to September 2026.
Essentials starts at S$3,000 a month on one platform. With more than one, we recommend at least S$4,000 a month on Google or Meta and S$3,000 on TikTok. Below S$3,000, an account rarely gets enough conversions for the platform to learn which buyers to find.
No. We charge a fixed monthly fee by tier, set by how much ad spend we manage, never a percentage of it. Prices are on our pricing page.
Three months minimum, then month to month, with one month's notice either way.
A 30-minute call. We review your current ads and pages against the HCSA rules, and show you where enquiries leak.
Fixed monthly fee. Every account stays in your name.