We only show up on Google, which is blocked in mainland China.
Presence on RedNote, WeChat, Dianping and Douyin, where visitors plan.
Chinese marketing agency in Singapore: Reach Chinese-speaking customers where they actually look.
Chinese-speaking Singaporeans and Malaysians, Chinese residents and the 3.1 million visitors from China each year research on RedNote, WeChat and Dianping, often before they search Google. We run your presence and ads on those apps, written in Chinese, and measure what reaches your business.
- ★★★★★5.0 on Google from 13 reviews
- RedNote (Xiaohongshu)Local Chinese, residents and visitorsResearchAll three
- WeChatChinese residents and visitorsMessage and payTwo
- DianpingVisitors, and residents eating outReviewsTwo
- DouyinPeople in mainland ChinaDiscoverBefore the trip
AI creative for
Clients
3.1 million visitors from mainland China in 2025.
Singapore's largest source market, ahead of Indonesia's 2.4 million, according to the Singapore Tourism Board. Mainland Chinese passport holders have visited visa-free for up to 30 days since February 2024.
Who you can reach
Three Chinese-speaking audiences, one set of apps.
Chinese marketing in Singapore isn't only about tourists. Three audiences use the same apps, for different things, and each needs a different mix.
Local Chinese are the largest: 74.3% of Singapore residents are ethnically Chinese, and Chinese make up 22.1% of Malaysia's population (DOSM, 2026). Many grew up on English, but Mandarin is still the main home language for 29.9% of Singapore residents (Census 2020), and AFP reports RedNote is gaining traction with Chinese speakers in both countries.
Chinese residents, from expats and new citizens to students and families, run daily life on WeChat and RedNote. Visitors from mainland China, 3.1 million in 2025 (STB), plan on RedNote and Douyin and check Dianping once they arrive.
| Audience | RedNote | Dianping | Douyin | |
|---|---|---|---|---|
| Chinese Singaporeans and Malaysians74.3% of Singapore residents; 22.1% of Malaysia's population | Strong | Some | Some | Rarely |
| Chinese residents in SingaporeExpats, new residents, students and families | Strong | Strong | Good | Some |
| Visitors from mainland China3.1 million in 2025, Singapore's top market | Strong | Good | Strong | Strong |
Why now
The numbers behind it.
Each figure from the organisation that published it.
- S$3.68B
- spent by mainland Chinese visitors, January to September 2025, more than any other market
What we run
Four apps. Here's what we do on each.
Every account stays in your name. We set them up, write in Chinese, run the ads and measure the results.
WeChat
微信 · Weixin
Messaging, payments and mini programs from Tencent.
- A verified Official Account for your business
- Articles, menus and offers in Chinese
- Ads in Moments and articles
- Weixin Pay at your counter
1,439 million monthly users of Weixin and WeChat (Tencent, Q2 2026).
Businesses outside mainland China can open a verified Service Account; ads run through Tencent-authorised agencies.
RedNote
小红书 · Xiaohongshu
China's recommendation app for food, beauty, travel and shopping, and increasingly used by Chinese speakers in Singapore and Malaysia.
- A brand profile
- Notes with Chinese-speaking creators
- Ads in search and the feed
- Tracking what's said about you
About 350 million monthly users (Qiangua, reported by AFP, July 2026).
Ads through RedNote's official advertising partners.
Dianping
大众点评
Meituan's reviews and ratings app, checked before choosing where to eat, shop or book.
- Your listing in Chinese
- Photos, menu and prices
- Replies to reviews
- Offers for visitors
Listings in more than 3,000 cities worldwide.
Through Dianping's local agents.
Douyin
抖音
China's version of TikTok, from ByteDance: short video and livestreams.
- A business account, through a partner
- Video of your hotel, shop or venue
- Travel creators
- Ads in the feed
Account verification needs Chinese ID, so it reaches people in mainland China.
Ads through agencies of Ocean Engine, ByteDance's ad platform.
The problem
Why Chinese-speaking customers miss you.
Three gaps we find in most Singapore businesses.
Our posts are machine-translated, or only in English.
Content written by native Chinese speakers, for each audience.
We can't tell which sales came from Chinese-speaking customers.
Offer codes, WeChat and RedNote links, and Weixin Pay or Alipay+ tracked per campaign.
What's included
What we run for Chinese-speaking audiences.
Presence, content and ads on the apps they use, with sales counted.
- WeChat Official Account. A verified Service Account for businesses outside mainland China.
- RedNote. A brand profile, creator notes and ads.
- Dianping. Your listing, photos, menu and replies to reviews.
- Douyin. Video and travel creators, run through a verified partner.
- Native Chinese content. Written, not translated, in simplified characters.
- Measurement. Offer codes, links and payments counted per campaign.
How it works
How we start.
First what's already said about you, then the ads.
Listen
What Chinese-speaking customers already say and search about your category.
Show up
Listings, accounts and content in Chinese.
Advertise and count
Ads with an offer and a code, counted in visits and sales.
Every month, budget moves to the app and the offer that brought customers.
Before you spend
What separates Chinese marketing that sells from posts no one saves.
Ask for these, whoever runs it.
Good signs
- Content written by native speakers, in simplified characters for mainland audiences
- One offer code or link per app, so sales are counted
- Prices, hours and address that match on every app and on Google
- Weixin Pay or Alipay+ at your counter for visitors
- Accounts verified in your company's name
Walk away if they
- Machine-translate your English posts
- Buy followers, saves or reviews
- Promise Douyin without a partner who can verify the account
- Report likes and views but no visits or sales
- Run your accounts under their own name
What we check first.
Where Chinese-speaking customers drop off: missing listings, English-only pages and sales no one can attribute. We check it live on your strategy call.
Tracking
- Conversions firing, pixel and CAPI de-duplicated
- Event match quality
- CRM outcomes sent back to the platforms
- Click IDs and UTMs captured
Creative
- Distinct angles live
- Hook and thumb-stop rates
- Fatigue and frequency
- Last month's winner documented
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
Vance Yeo, COO, Red Crowns Senior Living
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
LHM Hotels, Google review
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
Milieu Insight, Google review
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Google review
FAQ
Chinese Marketing: questions, answered.
Anything else, ask us on the call or on WhatsApp.
What is RedNote?
RedNote, or Xiaohongshu, is a Chinese recommendation app for food, beauty, travel and shopping. Data firm Qiangua puts it at about 350 million monthly users, and AFP reported in July 2026 that it is gaining traction with Chinese speakers in Malaysia and Singapore. The Singapore Tourism Board signed an agreement with Xiaohongshu in May 2026.
Can a Singapore business open a WeChat Official Account?
Yes. Tencent lets businesses outside mainland China register a Service Account, which works once it passes Weixin Verification. Ads in WeChat are bought through Tencent-authorised agencies.
Should we advertise to Chinese Singaporeans in Chinese or English?
Usually both. In the 2020 Census, 29.9% of Singapore residents spoke Mandarin most often at home and 48.3% English. Chinese content on RedNote reaches the Mandarin-first audience, including residents and visitors from China; English ads on Meta and Google still reach most local Chinese.
Can we advertise on Douyin from Singapore?
Not directly. Verifying a Douyin account needs a Chinese ID card or permit, so we run Douyin through partners and agencies of Ocean Engine, ByteDance's ad platform. It reaches people in mainland China, which suits businesses that want visitors to find them before they travel.
Who is this for?
Singapore businesses whose customers include Chinese speakers: hotels, restaurants, retail, clinics, schools, property and financial services, and brands selling to Chinese-speaking buyers in Singapore and Malaysia.
How do you measure results?
With offer codes, tracked WeChat and RedNote links, and Weixin Pay or Alipay+ payments counted per campaign, so each app is judged on visits and sales, not likes.
Find out what Chinese-speaking customers see about you.
A 30-minute call. We check RedNote, Dianping and WeChat for your brand live, and show you the gaps.
Fixed monthly fee. Every account stays in your name.