Pricing: What it costs, in Singapore dollars.
Fixed monthly fees, never a percentage of your ad spend, so our advice on budget follows what sells. Prices before GST. Three months minimum, then month to month.
How much do you spend on ads a month?
Pick one and we'll show you where to start.
Performance Advertising
Google, Meta and TikTok ads run and optimised, with new ads every month. Tiers follow the ad spend we manage; the platforms bill ad spend to you directly. No activation fee. What's included
Essentials
S$2,000 a month
For one platform and a smaller budget. Under S$3,000 a month in ad spend, start with a Creative or Landing Page Pack instead.
- Ad spend S$3,000 to S$10,000 a month
- 1 platform (a second is S$1,000 a month)
- 5 new ads a month
- 1 test a month: a search ad or landing page variant
- A monthly 20-minute call or recorded walkthrough
- Every ad and page checked against Singapore's healthcare advertising rules before it runs
Starter
S$4,000 a month
Best from S$5,000 a month in ad spend; below that, Essentials.
- Ad spend up to S$20,000 a month
- 2 platforms
- 15 new ads a month
- 2 landing page tests a month
- Recommended
Growth
S$6,500 a month
For two channels with several offers or products.
- Ad spend up to S$50,000 a month
- 2 platforms
- 25 new ads a month
- 4 landing page tests a month
Scale
S$10,000 a month
For three channels across several markets.
- Ad spend up to S$100,000 a month
- 3 platforms
- 40 new ads a month
- 6 landing page tests a month
Enterprise, from S$15,000 a month. Larger accounts and programmatic (DV360), scoped on a call. Additional platform, such as TikTok: S$1,000 a month. Online stores take product page and offer tests and feed management instead of landing page tests, at the same price.
AI Search Visibility
SEO and AI answers: content, technical fixes, listings and authority, with the questions buyers ask AI tracked every month. What's included
Starter
S$2,500 a month
For a site that needs fixing and steady content.
- 10 pieces a month
- 15 AI questions tracked
- Critical technical fixes
- Business listings cleaned up
- Recommended
Growth
S$4,500 a month
For competing on the questions buyers ask AI.
- 17 pieces a month
- 30 AI questions tracked
- 2 authority placements a month
- All technical issues fixed
Scale
S$8,000 a month
For brands defending a category, with PR.
- 25 pieces a month
- 50 AI questions tracked
- 4 authority placements a month
- 2 newsroom releases a year
Hotel Direct, for hotels that don't need articles: S$1,800 a month. Search Foundation Project: S$10,000 over three months, half credited to a retainer.
Creative & Landing Page Testing
Ready-to-run ads and landing pages every month, for teams that run their own accounts. What's included
Creative Testing Pack
S$1,400 a month
For teams that run their own ads.
- 8 ads and 2 retargeting variants a month
- Competitor analysis
- S$2,000 one-time setup
Landing Page Pack
S$1,400 a month
For traffic that arrives but does not convert.
- 3 landing page variants a month
- Copy included
- S$2,000 one-time setup
- Recommended
Full-Funnel Pack
S$2,500 a month
For new ads and the pages they land on.
- 8 ads and 3 landing page variants a month
- Competitor analysis
- No setup fee
Lifecycle marketing (Klaviyo email and SMS flows) is quoted after we see your store and list.
Pricing: questions, answered.
Anything else, ask us on the call or on WhatsApp.
Do you charge a percentage of ad spend?
No. Every service is a fixed monthly fee. Performance Advertising tiers are set by how much ad spend we manage, and ad spend is billed by the platforms directly to you.
Is there a minimum ad spend?
Essentials starts at S$3,000 a month on one platform. With more than one, we recommend at least S$4,000 a month on Google or Meta and S$3,000 on TikTok, so the platforms have enough conversions to learn from.
What isn't included?
Ad spend, which the platforms bill to you directly. Filming days (S$1,500 for a full day in Singapore), creator and KOL fees, and testing tools such as Shoplift or Intelligems are quoted separately or billed at cost.
How long is the contract?
Three months minimum, then month to month. Either side can end it with one month's notice.
Who owns the accounts?
You do. Every ad account, page, tracking setup and creative file stays in your name, so you keep everything if we part ways.
Are there setup fees?
Performance Advertising has no activation fee on any tier. The Creative Testing and Landing Page packs have a one-time setup fee of S$2,000.
Are prices before GST?
Yes. All prices are in Singapore dollars, before GST.
