Q1 2021 to Q4 2022, by quarter. From the Google Ads account, pulled 19 October 2026.
S$4.31Cost per lead on Google in Q4 2022, across 468 leads; S$20.25 in Q1 2021
Health-ad approvals in a regulated category, every enquiry route tracked, and searches that mean admission, not research.
Read the case study- Two-year average
- S$4.74 a lead, 2,380 leads
- Leads a month
- 200 → 300+ (COO review)
- Spend
- S$11.3K, 31.1K clicks
- Meta cost per chat
- S$65.10 → S$12.64
