Every customer gets the same newsletter.
Segments by what people bought and when.
Klaviyo and lifecycle marketing in Singapore: Turn first orders into second orders.
Email and SMS in Klaviyo: welcome, abandoned cart, post-purchase and win-back flows, built on the same customer data as your ads, so the buyers your ads paid for come back.
- ★★★★★5.0 on Google from 13 reviews
- Welcome seriesNew subscriber3 emailsLive
- Abandoned cartCart left for an hourEmail + SMSLive
- Post-purchaseFirst order delivered2 emailsLive
- Win-backNo order in 90 days2 emailsNext
AI creative for
Clients
Your ads paid to win each customer. Lifecycle marketing makes that pay twice.
Email and SMS flows that run every day, on the same customer data as your Meta and Google campaigns.
Flows
A customer's first 90 days, in Klaviyo.
Illustrative timings; we set them from your store's own buying cycle.
- Day 0WelcomeThree emails for new subscribers
- 1 hourAbandoned cartEmail, then SMS where they opted in
- DeliveryPost-purchaseHow to use it, and a cross-sell
- Day 30Second orderAn offer for first-time buyers
- Day 90Win-backFor customers who haven't returned
The problem
Where repeat revenue leaks.
Three gaps we find in most stores, and what we change.
Carts get abandoned and nobody follows up.
Abandoned-cart and browse flows, live from day one.
Our ads and our emails don't talk.
Klaviyo segments synced to Meta and Google audiences.
What's included
What we build in Klaviyo.
The flows first, then the campaigns.
- Core flows. Welcome, abandoned cart, browse abandonment, post-purchase and win-back.
- Campaigns. Launches and seasonal sends, planned with your ad calendar.
- Segmentation. Segments by product, order count and recency.
- SMS. Text messages for customers who have opted in, with Do Not Call checks.
- Ad audience sync. Klaviyo segments shared with Meta and Google. More
- Reporting. Revenue by flow, checked against your store orders. More
How it works
How we set up lifecycle marketing.
Flows before campaigns, because flows run every day.
Audit the list
Consent, data from your store, and what is already running.
Build the core flows
Welcome, cart and post-purchase, live in the first weeks.
Test and extend
Subject lines, timing and offers tested, then win-back and campaigns.
Every month: revenue by flow, what we tested, what we build next.
What we check first.
Where customers drop off after the first order. We run the check live on your strategy call.
Lifecycle
- Welcome, cart and post-purchase flows live
- List growth and marketing consent
- Revenue per recipient, by flow
- Segments synced to ad audiences
Tracking
- Conversions firing, pixel and CAPI de-duplicated
- Event match quality
- CRM outcomes sent back to the platforms
- Click IDs and UTMs captured
Landing page
- Message matches the ad
- Mobile speed
- Form friction
- Proof above the fold
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
Vance Yeo, COO, Red Crowns Senior Living
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
LHM Hotels, Google review
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
Milieu Insight, Google review
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Google review
FAQ
Lifecycle Marketing: questions, answered.
Anything else, ask us on the call or on WhatsApp.
Are you a Klaviyo partner?
Yes. We're a Klaviyo Partner, and we build and run Klaviyo email and SMS for online stores.
Do you work with Shopify stores?
Yes. We're also a Shopify Partner, and Klaviyo connects to Shopify so flows trigger on real orders and carts.
Do you run SMS as well as email?
Yes, for customers who have opted in to texts. In Singapore that also means checking the Do Not Call registry before marketing messages go out.
Do you manage our CRM?
We build and run your Klaviyo flows and campaigns. Your CRM, sales process and customer service stay with your team; we set up the data links with you.
Can you work with our existing Klaviyo account?
Yes. We start with an audit of what is already running, and keep anything that works.
Find out what your list could sell.
A 30-minute call. We look at your Klaviyo account and store, and show you which flows are missing.
Fixed monthly fee. Every account stays in your name.