Is our category allowed at all?
We check OpenAI's ad policy before anything is built.
ChatGPT now shows ads below its answers in Singapore and 88 other countries. We check whether your category may advertise, set up tracking first, and test the channel against Google and Meta on the same leads and sales.
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OpenAI's stated principle: “Ads do not influence the answers ChatGPT gives you.” So the answer is earned by AI search visibility, and the ad is bought. We run both.
Both meet a buyer who is asking. These are the differences that change how we run them.
| Topic | Google Search ads | ChatGPT Ads |
|---|---|---|
| Where the ad shows | Above and below search results | Below a ChatGPT answer, clearly labelled |
| Who sees it | Anyone searching on Google | Logged-in adults on ChatGPT's Free and Go plans; never Plus, Pro or Enterprise |
| How you pay | Per click, with Smart Bidding | Per 1,000 views, per click, or conversion-optimised; minimum budget S$25 a day |
| Targeting | Keywords, audiences and locations | Country, region or city, device, context hints and custom audiences |
| Who may advertise | Most categories, with health and finance rules | Health, finance and legal services generally not allowed outside the US |
| Measurement | Google Ads conversions and GA4 | OpenAI Pixel and Conversions API |
A new channel wastes money fastest in its first month. This is what we check.
We check OpenAI's ad policy before anything is built.
OpenAI Pixel and Conversions API live before the first ad.
Ads and landing pages written for the question, not the keyword.
Set up in your own Ads Manager account, read alongside Google and Meta.
A new channel earns its budget. It doesn't get it on day one.
Category allowed, buyers in a live market, an offer that answers a question.
A capped budget and conversion tracking from the first day.
Judged on the same leads and sales as Google and Meta.
Budget moves to ChatGPT only when it brings leads or sales at a cost the other channels can't beat.
Where money leaks after the click. We run the check live on your strategy call.
For travel, hospitality, online stores, local services, education and digital products. Health, finance and legal services can't advertise on ChatGPT outside the US.
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Anything else, ask us on the call or on WhatsApp.
Ads that appear below an answer in ChatGPT, clearly labelled as sponsored. OpenAI began testing them in the US on 9 February 2026 and they now run in 89 countries.
Yes. OpenAI started rolling them out in Singapore on 23 September 2026, and businesses billed in Singapore can buy them through the self-serve Ads Manager.
Logged-in adults on the Free and Go plans. OpenAI doesn't show ads on paid plans such as Plus, Pro and Enterprise, to anyone it believes is under 18, or next to sensitive topics such as health and politics.
You choose to pay per 1,000 views, per click, or for conversion-optimised delivery, and set a daily or total budget. OpenAI's minimum daily budget is S$25. There is no published rate card, so we start with a capped test and compare cost per lead with Google and Meta.
Not outside the US for now. OpenAI's ad policy says health services and financial services outside the US are generally prohibited, and legal services are prohibited. We check your category before anything is built.
OpenAI says no: “Ads do not influence the answers ChatGPT gives you.” Being named in the answer is the job of AI search visibility; the ad is a separate, paid placement. We run both.
No. We charge a fixed monthly fee by tier, set by how much ad spend we manage, never a percentage of it. Prices are on our pricing page.