Nimbus Homes · Home cleaning, Singapore
How Nimbus Homes cut its cost per booking by 68% on Google Ads
Nimbus Homes sells home cleaning in Singapore, booked and paid online. We rebuilt its Google Ads around the searches that turn into paid bookings, and measured the change in its own Google Ads account.
- Services
- Google Ads (Search and Performance Max)
- Market
- Singapore
- Measured with
- Google Ads bookings and their value
- Period
- Q3 2024 to Q2 2026
The challenge
Nimbus Homes sells regular, deep and move-in cleaning across Singapore. Most of its bookings came from people who already knew the name. Ads for new customers cost more than the bookings they brought in were worth.
What we did
- Measured, every paid booking and its value, so Google bid for revenue, not clicks.
- Matched, each cleaning service to the searches and pages that book it.
- Scaled, what booked, as more customers came back searching for Nimbus by name.
The results
- Cost per booking, searches that don't name Nimbus−68%
- Bookings a quarter from those searches11×
- All bookings a quarter3.5×
- Return on ad spend, whole account2.3× → 3.9×
From Nimbus Homes's Google Ads account, pulled 11 November 2026: our first six months on the account (Q3 to Q4 2024) against Q1 to Q2 2026. Bookings are paid online cleaning bookings with their value. People searching for Nimbus by name are the cheapest bookings, so the cost per booking leaves them out; return on ad spend covers the whole account. Q3 2026 isn't used because a second booking conversion was added that quarter and may count some bookings twice.
