ST Signature · Hotels (co-living), Singapore
How ST Signature got 2.4× the Google clicks from new guests
ST Signature runs boutique co-living hotels in Singapore. We worked on its SEO so guests looking for a place to stay, not for the hotel by name, find it, and measured the change in its own Search Console.
- Services
- SEO
- Market
- Singapore
- Measured with
- Google Search Console
- Period
- August 2025 to October 2026
The challenge
ST Signature runs boutique co-living hotels across Singapore, with check-in from your phone. Most of its search clicks came from people who already knew the name. For the searches new guests make, it sat on page three.
What we did
- Mapped, the searches guests make before they know the hotel's name.
- Built, and fixed the pages that answer them, so Google could rank them.
- Tracked, clicks and positions every month in Search Console.
The results
- Clicks a quarter, searches that don't name the hotel2.4×
- Average position for those searches (lower is better)~28 → ~10
- All clicks from Google search+46%
From ST Signature's Google Search Console, pulled 11 November 2026: August to October 2025 against August to October 2026. Searches that include the hotel's name are left out of the main figure. A three-day spike on 9 to 11 October 2026 is left out of every figure, so it doesn't flatter the result.
