Senior PPC Specialist

Based in: the Philippines, Indonesia or Malaysia. Working hours overlap with Singapore (GMT+8).

You'll run paid media for a portfolio of clients, most of them in Singapore and Southeast Asia: hotels, healthcare, property, retail and B2B services. You own each account end to end: tracking, structure, bidding, search terms, creative testing and the monthly report. We use AI and our own tools for routine work, so your time goes on strategy and on the decisions that move results.

What you'll do

• Plan, build and optimise Google Ads (Search, Performance Max, Demand Gen, YouTube) and Meta campaigns
• Set up and audit conversion tracking: GA4, Google Tag Manager, enhanced conversions and the Meta Conversions API
• Review search terms, negatives, bids and budgets on a fixed weekly routine
• Plan creative tests with our designers and judge winners on agreed metrics
• Brief landing pages and check they match the ads that send traffic to them
• Report results to clients in plain language, with what you'll change next
• Turn repeat work into checklists and AI-assisted tools with the rest of the Ads team

What we're looking for

• 4+ years managing Google Ads accounts yourself, for clients or in-house
• Hands-on Meta Ads experience; TikTok or Microsoft Ads is a plus
• Comfortable setting up tracking in GA4 and Google Tag Manager without a developer
• Can explain a drop in performance with data, not guesses
• Clear written English for client reports and messages
• Google Ads certification is a plus

Tools

Google Ads · Meta Ads Manager · GA4 · Google Tag Manager · Looker Studio · Claude