Creative · Full-time · Remote: Philippines, Indonesia, Malaysia

Creative Director (Performance Ads)

Based in: the Philippines, Indonesia or Malaysia. Working hours overlap with Singapore (GMT+8).

You'll lead and make the creative behind our clients' paid ads on Meta, TikTok, Google and YouTube, and the landing pages they send traffic to. You'll design the graphics yourself, and set up the way we test ad angles and hooks, so each month's new ads are chosen by what the last month's taught us. Your end goal: a learning document, built with our Performance Ads team, of the angles and hooks that work for each client and industry. Our clients are hotels, healthcare, retail, property and B2B brands across Singapore and Southeast Asia.

What you'll do

Produce the ads yourself: static graphics, carousels and short videos for every platform
Set each client's creative direction: concepts, angles, hooks and formats
Introduce a framework for testing ad angles and hooks: what we test, how we name and track it, and when a winner is a winner
Read the results in the ad accounts with the Performance Ads team, and decide what to make next
Report each month on the angles and hooks that worked and the ones that didn't
Turn those findings into a learning document with the Performance Ads team, by client and industry, that the whole agency uses
Brief and review designers, video editors and UGC creators when the work needs more hands
Use AI image, video and copy tools where they save time without lowering the bar

What we're looking for

3+ years making performance ads: paid social and video, for an agency or in-house
You design the graphics yourself, and have a portfolio of ads with the results each was judged on
Experience running creative tests, or a clear method for doing so
You write as well as you design: headlines, hooks and scripts
Native fluency in short-form video for Meta Reels and TikTok
You can read Meta Ads Manager and talk about hook rate, click-through rate and cost per result
Clear written English; Bahasa, Tagalog or Chinese is a plus

Tools

Figma · Adobe Creative Cloud · CapCut · Meta Ads Manager · AI image and video tools · Claude

Apply for this role

Takes about five minutes. Every field is required unless marked optional.

Which country are you based in?

Full name

City

Years of Creative experience

Expected monthly salary

Currency

Notice period

LinkedIn profile (optional)

Answer from your own work, in your own words. Specific details matter more than polish.

A link to your portfolio. Pick one ad you made yourself: the brief, the metric it was judged on, and the result.

Up to 750 characters.

How would you test five new hooks for a hotel's Meta ads? Describe the set-up, how long it runs, and how you decide a hook has won.

Up to 750 characters.

Describe a creative learning you found in the data and used again for another ad or client. What was it, and how did you write it down so others could use it?

Up to 750 characters.

How do you use AI image and video tools in production today, and where do you keep them away from the work?

Up to 750 characters.

Resume (PDF, up to 4 MB)

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