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What is Generative Engine Optimisation?
The way people search for information is changing. More users are turning to AI-powered tools like ChatGPT and Gemini to get instant information. This shift is changing how content is discovered, and businesses now need to optimise for both search engines and AI-generated results.
This is where GEO comes in. Generative Engine Optimisation (GEO) is about making sure your content isn’t just visible on Google, but also referenced and cited by AI platforms. Unlike traditional SEO, which aims to improve rankings on search engines, GEO focuses on helping your brand become the trusted source that AI tools use when generating answers.
Khepri Digital is one of the few agencies actively optimising for both traditional search and the new world of AI discovery. We help brands stay ahead by structuring the content in a way that appeals to both users and machines, giving you an early edge in this new digital landscape.
GEO Services
AI-Optimised Content
We build and refine your content with AI in mind, making it relevant, structured, and authoritative, so it’s more likely to appear in AI-generated answers.
AI Visibility & Brand Reputation Management
We track how AI platforms reference your brand, ensure citations are accurate, and fine-tune your digital footprint to increase trustworthiness across AI systems.
AI Search Trend Insights
Using advanced research, we uncover trends in AI search behaviour, analyse query intent, and align your content with the formats and topics AI platforms prioritise.
Technical Optimisation & Structured Content for AI
We improve the technical setup of your website. Enhancing schema markup, site speed, and structured data to help AI systems better understand and surface your content.
Ongoing AI Visibility Tracking & Improvement
AI is evolving fast. We monitor developments, measure performance, and continuously adjust your strategy to keep your brand visible in an AI-powered world.
GEO Process
Step 1: AI Visibility & Brand Audit
We begin with a comprehensive review of your digital presence. This includes analysing your content structure, online mentions, tone of voice, and technical setup. We identify gaps that might prevent AI platforms from citing or recognising your brand and highlight areas for improvement.
Step 3: Content Refinement & Creation
We refine your existing content for clarity, structure, and depth. Ensuring it’s helpful, specific, and aligned with what LLMs look for. We also create new content that’s designed to inform, engage, and increase your chances of being surfaced in AI responses.
Step 5: Technical Optimisation & Structured Data
We enhance your site’s technical performance, ensuring it’s fast, crawlable, and organised. Structured data and semantic markup are implemented to improve machine readability and help AI platforms better understand and use your content.
Step 2: Search Behaviour & Topic Mapping
Next, we research how your audience searches, not just on Google, but across conversational queries used in AI platforms. We uncover trending topics, intent-based search behaviour, and common LLM-friendly questions in your space.
Step 4: Brand Mentions & Authority Building
To help LLMs recognise your brand as credible, we build out your presence across trusted directories, niche websites, and thought leadership platforms. We secure brand mentions, reviews, and listings that signal authority and trustworthiness.
Step 6: Monitoring, Testing & Performance Optimisation
Once implemented, we continuously track your brand’s visibility across AI platforms. We measure performance, monitor changes in how AI tools present your content, and adjust strategies to ensure long-term relevance and visibility.
Why You Need GEO
GEO gets you in these results as well as Search Results
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Search isn’t what it used to be. AI-powered tools like ChatGPT and Gemini are already changing how people discover information, offering answers directly, not just links. If your brand isn’t part of those answers, you’re missing out BIG.
These tools don’t work like traditional search engines. They use different rules to decide which content to surface. That’s why it’s no longer enough to optimise for Google alone; you also need to speak the language of AI.
With Khepri Digital’s GEO approach, you can:
• Secure your visibility across both search and generative platforms
• Stay ahead of competitors by embracing AI-driven discovery before others
AI search isn’t a trend; it’s the next evolution of how people interact with information. Our GEO strategy helps your brand stand out in this new landscape by focusing on what truly matters.
Our Generative Engine Optimisation Principles
Authoritative and Useful Content
We create content that brings something original to the table as LLMs reward content that’s specific, informative, and written by people who know their stuff.
Entity Optimisation for Brands
We help you build digital trust by strengthening your author and brand profiles. That includes optimised About pages, clear bylines, and consistency across channels, making it easy for AI to verify your credibility.
Strengthening Citations & Signals
We focus on earning quality backlinks, securing PR placements, and building a digital paper trail that leads back to you.
Technical SEO for AI Discoverability
We make sure your website uses the right metadata to give AI tools what they need. From semantic HTML to schema markup, we prepare your content to be found and understood by both search engines and LLMs.
Frequently Asked
Questions
What is Generative Engine Optimisation (GEO), and how is it different from SEO?
GEO helps your brand show up in answers generated by AI platforms like ChatGPT and Gemini. Unlike traditional SEO, which focuses on ranking on Google using keywords and backlinks, GEO is about making your content easy for AI tools to find, understand, and reference. That means creating helpful, clear content, being mentioned in trusted sources, and having a strong digital presence that AI tools recognise.
Why do I need GEO now?
The way people search online is changing fast. Instead of typing questions into Google, more users are asking AI tools directly. These platforms give answers instantly, often pulling content from websites they trust. If your brand isn’t part of those responses, you’re likely missing out on visibility, traffic, and new leads. GEO puts your business in front of these users by making sure AI platforms can find, understand, and choose your content when delivering answers.
What makes Khepri’s GEO process different?
At Khepri, we don’t just follow trends, we build systems around them. Our GEO process combines technical site improvements, in-depth research on how your audience searches, and high-quality content that aligns with your brand. We continuously adapt to how AI tools evolve, so your strategy stays relevant. With Khepri, you’re not just optimising pages. You’re creating a full digital presence that AI platforms notice, trust, and cite.
Will GEO help me rank on Google too?
Yes, it can, although that’s not the main focus. Many of the things we do for GEO, like improving content and structure, also help with traditional SEO. So while GEO targets AI search tools, it often gives your Google rankings a boost too.
How soon will I see results from GEO?
It depends on a few things, like your current online presence and how competitive your industry is. Some brands start seeing early improvements in just a few weeks, like showing up more often in ChatGPT answers. But for long-term, consistent visibility, you’ll typically see stronger results within a few months. We continuously monitor and adjust your strategy to keep your momentum going.
Do I need both SEO and GEO?
In most cases, yes. SEO is still important for search engine ranking, but more people are now using AI tools to search for products, services, and advice. That means your marketing should cover both. We recommend splitting your marketing efforts to cover both traditional and AI-powered search.
Isn’t GEO just good SEO?
It’s related, but not exactly the same. SEO helps your site rank for keywords in Google. GEO helps your brand show up in answers from AI platforms, which don’t rely on keyword rankings in the same way. Some of the tactics may overlap, but GEO requires a different approach, more mentions across the web, clearer content, and stronger signals that tell AI platforms you’re a trustworthy source. Doing SEO alone won’t guarantee you appear in ChatGPT or Gemini responses. GEO is how you bridge that gap.