As with all marketing campaigns, your advertising strategy is the most important. Before you jump into Search Engine Marketing, what should you be targeting, which network should you go for, and who exactly should you target?

There are platforms such as Google Analytics where you need to set-up in as well.

Similarly, while your advertisements are running, they will be analyzed thoroughly using Third-Party Applications such as Google Analytics. You are then able to visualize the strengths and weakness of your ads, i.e. which work and which don’t. Then, leave it to us to use marketing techniques such as A/B testing to push even higher your ROI in your SEM campaign.